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PowerHour® Sales Academy For Advertising Sales Training
Join our PowerHour® Sales Academy focused on weekly advertising sales training for those selling advertising into newspapers, magazines, niche/industry publications, E-newsletters and advertising websites. And the services below are only available to one company per advertising sales category in your city/market/sector.
The focus of our weekly working together will include the following areas:
Sales Strategies — leveraging and using the 20 most important sales skills, methods and strategies needed to sell more ads
Ad Renewals & Retention — showing you the 12 most important ways to keep your current advertising clients
Marketing Success — learning and deploying the 25 best ways to develop great new ad prospects for those in need of your advertising solutions [in print, within your E-newsletter and on your website] and to expand your successful advertising sales results
Powerful Presentations — implementing the 16 key areas to include in every ad sales presentation
Negotiating Expertise — understanding and incorporating the 21 negotiating techniques that will help you sell and close 100% of your best advertiser leads/prospects, plus get the full price for your advertising packages
Inbound Sales Leads — turning these leads into sales prospects, added industry referrals and new advertising revenue opportunities
Direct Competitors — focusing on how to out-sell, out-market, out-run and beat those you are competing most closely with, a competitive advantage only available to one company---per advertising sales category in your city/marketing area
Advertiser Satisfaction — measuring it, leveraging it and using it to drive more advertising sales, company/industry referrals and new revenue
Your Advertising Products/Services — your USP, your side-by-side selling strategies, your pricing/packaging of print + E-newsletter + website, your strategic alliances...all as competitive advantages
Systems & Templates — sharing with you industry best-practices and focusing on the delivery of Tiffany-level services and ad results for your advertising clients
Our weekly working together will include the very best in website SEO, industry news and emerging trends, the selling/marketing power of LinkedIn, 200+ industry educational webinars, topical industry articles, written since 1995, and the power of SmartMatch Alliances.
And on the day you are ready to sell your company --- it will be sold as premium tied to our working together.
#1. Our weekly PowerHour® Sales Academy is only available to one company---per advertising sales category in your city/marketing area. This means...none of your advertising competitors will be permitted to join our PowerHour Sales Academy for as long as we are working together.
#2. Each week you will be sent an E-newsletter that includes an audio program, a motivational quote for the week, a negotiating principle to work on, plus related articles to read or tools/resources that will help you and your advertising sales team win.
#3. Each week you will be invited to join a live industry-wide conference call with advertising sales leaders from around the world...to share ideas, learn from each other and to ask questions about the E-newsletter topic of the week.
#4. Each company will be sent one copy of SmartMatch Alliances to read, learn from and to discuss during our weekly live conference calls. Additional copies can be purchased.
#5. Each company's sales team will receive one sales assessment which will generate a 23-page report on your sales strengths, assets, knowledge, weaknesses and areas for improvement. Additional assessments can be purchased.
To learn a bit more about our PowerHour team + our industry work since 1988…please click here to read 166 pages of success our clients are enjoying, since 1995 + surf LinkedIn to see/read 132 specific recommendations about our PowerHour services and client results.
PowerHour® is a thought-leader in coaching, training, executive recruiting, webinars, web strategies and investment banking consulting services for our publishing companies and their advertising sales teams. Plus, we provide distribution services and software, web strategies and competitive analysis and are the author of the SmartMatch Alliances book. Since 1986 PowerHour has been a publishing profession leader and has coached/guided leading publications around the world since 1995 and is the founder of the PowerHour® Sales Academy. Follow us on Facebook® plus Twitter® and connect with us on LinkedIn®.